Life Style

From Routine to Ritual: The Changing Face of Beverages

Beverages have always been a part of everyday life. Across the world, they’re not just about quenching thirst. They fit naturally into our routines, our short breaks, and our everyday conversations.

Things are changing now, and younger people are leading it. Gen Z and millennials don’t look at beverages the same way. For them, it’s not just about regular drinks. They like trying new options. Bubble tea, herbal blends, & different flavours are getting popular. It's also becoming a part of self-care and social media trends.

Beverage expert Ravvi Arrya shares his take on how this culture is changing, what trends are growing, & how cafes can keep up.

Q: Tea has always been a part of everyday life in many countries. How is modern tea culture evolving today, especially among younger consumers?

A: Modern tea culture is getting trendier and more lifestyle-focused, especially among young people. They prefer healthier options like green tea and matcha, enjoy experimenting with flavours like bubble tea, blue pea tea, hibiscus chamomile tea and often choose drinks that look good on social media. Convenience and eco-friendly choices matter too.

In short, tea today is not just a habit, it’s about health, style, and experience.

Q: It’s summertime, and cold brew coffee and iced teas are back. Do you see cold beverages becoming the future of coffee and tea?

A: Cold beverages like cold brew coffee and iced teas are definitely growing fast, especially in summer and among Gen Z. But they won’t fully replace hot drinks; they will just expand the market. People still love them for comfort, habit and culture. So the future isn’t cold vs hot, it’s both coexisting, with more variety and innovation in cold options.

Q: Plant-based milk options like almond, oat, and soy are becoming common in coffee and tea. How are these changing the beverage experience?

A: Plant-based milks like almond, oat, and soy add new flavours and creaminess. They are suitable for vegan and lactose-free diets while giving more choice and personalisation.

Q: If you had to analyse one big shift in the beverage industry over the next five years, what would it be?

A: Consumers now want more than just refreshment. They look for drinks that support health, mood, and energy. Expect more options with adaptogens, probiotics, plant proteins, and low sugar, replacing traditional sodas and sugary juices.

I also clearly see more domestic roasters, neighbourhood cafés, and speciality coffee shops coming in.

Q: With so many ready-to-drink options available, what advice would you give to traditional cafes and tea houses to stay relevant?

A: I would suggest that they focus on fresh, high-quality drinks and create a cosy, welcoming space that people enjoy visiting. Offer unique flavours and seasonal specials that bottled drinks can’t match. Add modern twists to classic teas like herbal or spiced lattes. Create memorable experiences through tastings, workshops, or fun experiences. Stay connected with your community through loyalty programs, online orders, and local collaborations.

 

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