Home Blog Artificial Intelligence, an addition to our constantly evolving search options

Artificial Intelligence, an addition to our constantly evolving search options

Niti Post - March 10, 2023

Artificial Intelligence (AI) is knocking on our doors with the goal of completely changing the user experience of “search” in the virtual world. Given the massive changes taking place in the technological sphere, AI is evidently the next big thing for humanity. The buzz surrounding ChatGPT and other similar tools pretty much justifies the excitement as well as the eagerness to adopt artificial intelligence in our daily lives. Recently, Google also introduced its own AI chat service called Bard, which some regard as a prominent competitor of ChatGPT and Bing AI. However, these AI tools aren’t perfect yet, but they are a significant step forward in the development of AI assistant search and learning tools. AI-powered search engines have enhanced capabilities to understand user intent and context, providing relevant and personalized search results.

Some of the recent trends in ‘Search’

Voice Search

Searching through voice commands is very popular nowadays. We often witness people saying ‘Ok Google’ or ‘Hey Siri.” Further, Amazon’s Alexa, Google Assistant, and Apple’s Siri are gradually attracting the attention of the masses and becoming one of the most preferred ways of searching for information. One of the main reasons ‘Voice Search’ is popular is because it is easy to use and convenient, especially among children and senior citizens. Further, AI-powered voice assistants can understand natural language queries, making it easier to find the information.

Visual Search

Another important trend is the increasing use of visual search. Visual search allows users to search for information using images instead of text. For instance, QR codes, which are widely used in India, Google Lens is a well-known visual search tool that can identify objects and provide information about them.

Augmented Reality

Augmented Reality (AR) search is a game-changing innovation that will play a significant role in the future of search. AR search will allow users to search for information by pointing their smartphone camera at objects in the real world. For example, you could use AR search to identify plants, animals, or landmarks while traveling. However, the AR search is still in its early stages.

Blockchain technology

Finally, blockchain technology is also expected to have an impact on the future of search. It is regarded as a decentralized digital ledger that can be used to store and verify the information. There are speculations that in the future, blockchain technology can be used to create decentralized search engines that have enhanced security features and are more transparent than traditional ones.



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